It was interesting this morning on RTE, listening to my former client, the Director of PayPal in Ireland, Louise Phelan, talking about graduates and how she perceives them. According to her, some of the “kids of the Celtic Tiger” feel they are “entitled to a job”. I’m not sure I share her feelings about that, but I do agree with her with regards to one bug-bear she mentions, and that is – the badly written CV.

As Managing Director of CCIPR and before that, Managing Director of Hill & Knowlton and Beattie Media, I received hundreds of CV’s over the years. I have had the pleasure of interviewing lots of great graduates for permanent and work experience / intern roles and it amazed me, how many badly written CV’s that were sent to me.

I have, on a number of occasions, called in the owners of the CV for an interview. I wanted to go through their CV with them in detail because they were so badly written, so badly presented and they were doing themselves a great injustice in sending that CV to their prospective employer.

In the area of PR and communications we must know how to spell, how to write and our attention to detail in the written word, must be second to none. Louise said that “at least have someone read over your CV before you send it” and I couldn’t agree more. Don’t let the computer do the spell check for you. Go through each and every word yourself to ensure that it is the right word, spelled correctly – and not the US version either! Read your CV backwards to ensure each word is indeed correctly spelled and read and re-read your CV to ensure . Remember, your CV is the first impression you will make on a prospective employer, and first impressions last.