When doing some research recently for a client on simplifying their business and their message, I came across some interesting discussions. Simplifying messages is something that is close to my heart. Ask any of the many people that I have trained for media interviews and for presentations!
Many astute business people have something relevant to say about “simplifying” in their communications and in their business. In an interview with Richard Branson, where he was asked about his dyslexia and how it has been shown that entrepreneurs have a disproportionate number of dyslexics in their ranks, he answered, “I think by being dyslexic, I simplify everything, I don’t over complicate it.”
For the larger or more developed business or for someone who has “always done it this way” Richard has a relevant comment when he says, “Because you have legacy things hanging over you, doesn’t mean you can’t get your act together. Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple”.
Richard is echoing Confucius from many centuries before, who said that “life is really simple, but we insist on making it complicated.” One of the media training techniques I use with my clients when preparing for an interview and getting them to simplify their message is to get them to imagine they are talking to their neighbour’s partner, wife or husband when they are explaining what their business is about. Einstein put it better – he is quoted as saying – “If you can’t explain it to a six year old, you don’t understand it yourself.
So take a look at your business today and how you portray that business and how you communicate. What do you do? Who you do it for? Why do they want you to do it for them? Can a six year old or better still, your prospective clients understand your answers / your message? If not – simplify them and tell the world!